Intro

Some time ago, we went through a change in our branding strategy. You might already be aware of all of these changes, but in case you'd like to know more about our decisions, this article shall explain what we are doing in order to have a more recognizable brand.

Brand release video

Branding

The whole visual style is defined by a distinguishable font. Logotype, glyphs and other graphical elements can be easily made just by using this font.

Color

The blue color was already a big part of our visual presentation. It sure has something to do with our interests in the cloud. As we all know, cloud's natural habitat is the sky, which most people describe as blue and beautiful. We also wanted our color to indicate that we are technical people and bright blue is part of computer visuals from the beginning of user interface design.

You may enjoy our content in blue, white, black, and gray colour combination to bring maximum contrast and create a pleasant visual experience.

Logo

We have a companion to our flowup - it is a symbol of an arrow ↑↓←→↖↗↘↙↔↕. It can have many different uses but you'll mostly see it as a semantic decoration in text and as a logo in our blue & white color scheme.